Camera verification (including personalized document matching) is becoming common through the entire print, mail, & packaging industries. Older used mailing equipment has been updated more and more with new camera verification attachments and software. Most new direct mail equipment either already has the ability to match mail, or it's very easy procedures to upgrade the unit.
The move towards computerized verification originates from two major trends within the marketplace:
1 - An increased regulatory climate. More government regulations require companies to account fully for all documents or mailing pieces that run through their equipment. Especially in the insurance, financial, and healthcare industries.
2 - Increased increased exposure of targeted marketing. Marketing products (whether they're printed, online, or via text messages) are increasingly targeted towards a particular audience. Such printed documents are far more expensive to create and additionally they include more personalized information. This trend makes it important to make sure each prospect receives the proper material and that some type of certifiable report can prove accuracy.
Adding camera verification to mailing equipment used to be a costly endeavor, but improved technology and "off the shelf software" has substantially reduced the fee to upgrade equipment and use camera verification systems for mail matching, inserter read-write, and OCR (Optical Character Recognition). It's now easier (and less expensive) than ever to generate reports to prove the accuracy of the work running during your mailing equipment and binding machines.
Probably the most traditional approach to verification is ensuring that all customer statements have successfully exited a package inserter 검증사이트. This is a simple matter of reading a successive number or decoding a personalized Intelligent Mail Barcode or IMB via a window envelope, and "checking off" each document that leaves the machine. If a report is removed or if you have a "double-feed", the report will show the missing document before the mailing is complete.
Other traditional examples include ensuring that two variable documents match one another within a package, matching a personalized document to the pre-printed address externally of a package, or matching bank cards or gift cards to personalized carriers.
But camera verification systems is now able to achieve this much more. Newer trends for output verification include:
Checking to make sure you can find no blank documents. This will happen throughout the printing process, but a camera can detect a clear sheet on folding equipment or other bindery equipment.
Checking for correct orientation On a Printed Page. If an operator merges two stacks of printed material, what if they place a number of pages upside-down or backwards? A camera system can detect this and stop a folder or several other little bit of finishing equipment.
Read-Write & Track. When you yourself have a personalized document, page, or signature, and it's to match an outer document that is also personalized, it's easier to print the exterior material "on the fly" instead of pre-printing and matching.
These are only the tip of the iceberg. Camera verification has changed into a powerful tool, effective at countless verification & reporting tasks. From logging files to sequencing to file auditing, the capability is readily available. What's more, the purchase price for such camera verification equipment has come down substantially previously years. To begin verifying your jobs with camera systems, contact your mailing equipment vendor and discover what's readily available for your specific budget.
